Mobile messaging apps like WhatsApp may have brought down the value proposition of the humble SMS, but its ubiquity continues unhindered. Multiple studies have pointed out that text messages are one ...

From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have eagerly jumped on the bandwagon; consumers are now accustomed to receiving ...

In 2015, Americans used mobile phones approximately half of the time they accessed the internet but only one-fifth of retail e-commerce sales came from mobile devices. However, mobile purchases are ...

StevenPr has added a new SMS tool to it suite of marketing services to help brands reach out to their target audience. The marketing firm will help its clients in the medical, technology, real estate, ...

The U.S. short message service (SMS) marketing industry is on the rise, expected to reach an impressive $37.45 billion by 2031. If you're not yet using SMS marketing, this might be your cue to start.

Coming soon, Mailchimp’s revenue intelligence will offer powerful AI and automation tools to help businesses find and win untapped revenue “Predicting what will spur different customers to explore, to ...

As a powerful communication tool with an already established audience base, RCS is expected to reshape the current SMS ...

A friend of mine and an owner of an early stage D2C brand based in Mumbai, was overwhelmed by the sea of digital marketing. Her emails were constantly overlooked, and she felt frustrated. Usually we ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today previewed its ...