Salesforce dropped $2.8 billion on ecommerce platform Demandware on Wednesday, which will underpin the creation of Salesforce’s latest business line: Commerce Cloud. The deal catapults Salesforce into ...

Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk to your marketing cloud? On Wednesday, Salesforce announced a series of new features for its ...

Salesforce launched its Commerce Cloud, which is the result of the integration of its acquisition of Demandware. Commerce Cloud will be targeted to the core base of retailers that served as Demandware ...

Salesforce’s $2.8 billion acquisition of Demandware plugs a big hole in its portfolio–e-commerce–and likely forces marketing rival Adobe into a similar purchase with a company such as Shopify and ...

Salesforce, a cloud-based customer relationship management company, inked a deal to acquire Demandware, which provides cloud-based e-commerce services to businesses. Salesforce will pay $2.8 billion ...

Salesforce on Wednesday unveiled generative AI capabilities to improve CX personalization. Marketing GPT and Commerce GPT incorporate real-time data from Salesforce Data Cloud to automate content that ...

Salesforce released a series of headless commerce tools to give large retailer users -- and web-only sellers that differentiate their brands with a unique look and feel -- more control over digital ...

Customer Data Platform integrates with Google for seamless first party data interoperability and in the future, easy to use segment-level insights New AppExchange partners for Customer Data Platform ...

Salesforce's agreement to acquire CloudCraze sets the stage for the CRM leader to become a powerhouse in e-commerce by adding a vital business-to-business component to the emerging Commerce Cloud, ...