How much do we miss in a day? Apparently, a lot. Selective attention refers to how we filter information. Nighttime dreams ...

I could not see a massive mountain right before my eyes, just as the participants viewing the ball toss experiment could not see a life size gorilla walking deliberately through a small crowd of ...

There’s a famous selective attention experiment created by University of Illinois psychology professor Dr. Daniel Simons. It has nothing to do with boxing—yet its implications may have everything to ...