If you knew that your marketing could be more effective - that you could reach new customers in new channels and grow your business, would you want to know how? Of course, you would! What business ...

To be a successful business in 2022, you need to be advertising online. But unless you're digitally savvy, you may not completely understand the tools and tactics available. Whether you're a go-getter ...

All businesses have the same basic aims: to attract, convert and retain consumers. For online businesses (and increasingly ...

Throughout the last decade, the life of the modern-day search engine marketer has become centered around data and artificial intelligence (AI) applications. Debates and dialogues around AI subsets, ...

In a previous article, I shared practical insights into finding the right keywords—a foundational skill for any digital marketer. Now, let’s dive into the next chapter: deploying those keywords ...

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Ideally, you’ve already firmed up your marketing strategies and budget for 2023. If not, you still have time! With that in mind, let’s take a look at what 2023 has in store. What should you be doing ...

Forbes contributors publish independent expert analyses and insights. I write about modern marketing, creative ideas and evolving careers. According to a McKinsey study, employees spent 1.8 hours for ...

Google has spent years building out a third party partner/reseller network focused on small businesses (SMBs). And while there have always been ROI (perception) and retention challenges with AdWords, ...

DENVER--(BUSINESS WIRE)--Award-winning digital marketing agency Elite SEM announced that it recently acquired CPC Strategy, the San Diego-based agency known for its expertise in retail, ecommerce, and ...