In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...
Feelings of social isolation can drive people to purchase items to soothe their emotions, a habit that often evolves into buying flashy goods for social validation and ultimately spirals into online ...
Interactions, a leader in innovative retail services and experiential marketing for retailers and brands, discovered that despite differences in shopping patterns between men and women, the two ...
A clinical study of treatment-seeking patients reveals that compulsive buying disorder affects men and women in similar ways psychologically, but gender differences emerge in what people buy and how ...
“People who have exclusively shopped in-store are making their first online purchases out of pure necessity, and even more are making their primary shopping channel online.” —Taylor Sicard In the ...
SALT LAKE CITY--(BUSINESS WIRE)--InMoment®, the leading provider of integrated Experience Improvement (XI)™ solutions, has unveiled the findings of a new Market Pulse study exploring consumer ...
Compulsive shopping (sometimes called compulsive buying or shopping addiction) refers to a preoccupation with purchasing products and spending money. Compulsive shopping shares several characteristics ...
PORTLAND, Ore.--(BUSINESS WIRE)--Facteus, the largest provider of consumer transaction data insights in the alternative data industry, today announced the launch of Consumer Insights. This powerful ...
Retailers may be able to market more efficiently to their mobile customers with a new service from Nielsen. Called Mobile@Plan, the service extends Nielsen’s online audience profiling capability to ...