A new study finds men access almost twice as much of their online entertainment from illegal sources compared to women, with ...

In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference ...

There are many norms governing our everyday social interactions. For example, in the United States, it is normative to: Allow some personal space between you and other people (often two or three feet ...

Colorado educator Scoot Crandall once measured his success in persuading young people to avoid smoking, drinking, or drugs by his ability to make girls cry. Mr. Crandall, at the time a guidance ...

Littering is a global issue with serious environmental and economic impacts. But, what drives people to act responsibly?

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In trying to learn other languages, I have experienced firsthand how common it is to make ...

Well-intentioned efforts to help others often backfire, but we can learn from our mistakes. Vaping has captured the nation’s attention with news that it can be deadly, but many Americans are still ...

Forbes contributors publish independent expert analyses and insights. Aline Holzwarth is a healthtech advisor in AI and behavioral design. Social norms shift as potential beachgoers stay home. A view ...

Whether Yale economist Rohini Pande is designing public policies aimed at reducing air pollution or expanding women’s employment opportunities, her general goal is the same: Serving people left behind ...

To mask or not to mask - and which mask to use? With public health guidance about masks in the United States confused by political hedging, clarity around mask use is increasingly important, ...