China has overtaken the United Kingdom in the annual Brand Finance Global Soft Power Index, ranking second only to the United ...

You’ve probably heard of “soft power.” The word “soft” has many connotations, among them “feeble” or “weak.” Softness also denotes gentleness, kindness, tenderness, so the term, “soft power” may seem ...

China's soft power is growing as its brands find global appeal. Boosting that soft power are ugly-cute plush toys — Labubus. Chinese video games have also found a fan base outside of the country. For ...

How New Zealand manages to develop brand awareness without spending a fortune on advertising itself.

During the 2025 Beijing Cultural Forum held on September 23-24, an index gauging 10 most characteristic cities in cultural ...

What may look like savings through layoffs and grant rescissions will in fact cost billions in lost trade, weakened alliances, and diminished global influence. Linda J. Bilmes is a former US assistant ...

Power is the ability to get others to do what you want. That can be accomplished by coercion (“sticks”), payment (“carrots”) or attraction (“honey”). The first two methods are forms of hard power; ...

Nye, who coined the term “soft power”, has died at the age of 88. Here in full is his upcoming article from Monocle’s June issue. Joseph S Nye, who popularised the term “soft power”, on what it means ...