Year after year, more advertising platforms push marketers to rely on their AI tools. Meta, which remains one of the most ...
Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.
Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...
To learn more about our editorial approach, explore The Direct Message methodology. In the age of hyper-personalization, location-based marketing should be a no-brainer. After all, we carry ...
NEW YORK--(BUSINESS WIRE)--Swoop, the leading provider of custom direct to consumer (DTC) and healthcare provider (HCP) audiences, today launched its portfolio of predictive AI targeting to help ...