The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kim Salem-Jackson AI is ...

We’re still at the beginning of the age of generative AI, and the technology has already led to several new applications that have dramatically changed the way marketers do their jobs. But OpenAI, the ...

Uncertainty was the only certainty this year. While headlines hint at an economic rebound in 2026, most marketers I speak with remain cautiously optimistic but are demanding greater accountability and ...

Over the last two decades, marketing has evolved rapidly, keeping pace with new technology and ever-shifting consumer behavior. “Marketing leader as a live orchestra conductor” is an analogy I’ve ...

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep ...

Not long ago, the biggest challenge with AI in marketing was access. Tools were expensive, immature or experimental. Most teams were running pilots simply to understand what was possible. Today, ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

Lisa Materazzo, who joined the Blue Oval in 2023, oversaw a large marketing turnaround for the company. She departs June 1.

After three years with the company, Global CMO Lisa Materazzo is leaving. Here is what Ford will do until it finds her ...

For decades, marketers have wrestled with the same challenge: how to connect messaging and media targeting with the real motivations that drive consumer behavior. We’ve had endless cycles of targeting ...

LONG ISLAND CITY, N.Y. — In September 2022, she joined iHeartMedia as Manager of Marketing Strategy + Activation for its New York stations, after serving for 13 months as a Marketing Partnerships ...