Using the PEF method, Glimpact’s study found insights on the driving forces behind the environmental footprint of brands’ ad ...

Gillian Follett is a general assignment reporter for Ad Age. She writes about a variety of topics including social media, ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

Explore the challenges faced by TikTok’s US ad business amid uncertainty and a significant drop in CPM for advertisers.

House Democrats were widely mocked by conservatives on social media after appearing in a "choose your fighter" video that ...