The new visuals for packaging and promotions will feature a “pea-sized” amount of toothpaste for children under six years.

Texas AG Ken Paxton announced a historic agreement with Colgate-Palmolive after concerns of major toothpaste manufacturers ...

Attorney General Ken Paxton has reached an agreement with Colgate-Palmolive Company (NYSE:CL), addressing concerns over misleading toothpaste packaging and advertising aimed at children. The agreement ...

Attorney General Ken Paxton has reached a historic agreement with Colgate-Palmolive Company "Colgate" regarding the depiction of fluoride toothp ...

New York, NY, Aug. 19, 2025 (GLOBE NEWSWIRE) -- In an inquiry brought by competitor GuruNanda, LLC, BBB National Programs’ National Advertising Division determined that The Procter & Gamble Company (P ...

Ogilvy Thailand and Red Fuse, WPP’s integrated global team dedicated to Colgate-Palmolive, have launched 'Yimsu', a new brand campaign for Colgate Thailand. Ad Nut likes that this work goes beyond ...

The U.K.'s Advertising Standards Authority (ASA) has ruled that Purity Laboratories' Beverly Hills Formula whitening toothpaste ads exaggerate the time it takes to whiten teeth. The ads claimed to ...

The toothpaste brand Colgate introduced a new logo a few years ago, adding a smile to its traditional wordmark. But something was missing from the design: teeth. The brand is now putting that right in ...