Talia Arnold from Managing Director of Exverus Media writes “In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a ...

Brand Equity is the special or premium value attached to a brand and its products. It is based on the consumer’s perception and trust that they have in the brand. It is associated with a brand’s name ...

Opinions expressed by Entrepreneur contributors are their own. In our hyper-competitive digital age, brand equity is more important than ever. Switching brands is easy and customer reviews are ...

In this article (our finale!), we complete our four-part series on brand equity, suggesting how a firm that has established equity in a brand can leverage that equity through branding strategies such ...

Building brand equity is one of the most important ongoing challenges that both B2C and B2B businesses face. At its core, brand equity is about effective storytelling, and it gets to the heart of both ...

What they don't always realize, however, is that online incidents can extend well beyond the most obvious instances of fraud. Few, in fact, are actually focusing on the "collateral damage" that comes ...