Kris Watkins remembers being stuck in line behind someone who used pennies to pay for their groceries. What the president of the Tri-Cities Visitor & Convention Bureau experienced more than 25 years ...
Just as customers have different styles of restaurants to choose from, restaurant owners can choose from a variety of marketing strategies that appeal to different types of patrons. Most restaurants ...
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Strategy and innovation experts Nicolaj Siggelkow and Christian Terwiesch just published a new book called Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. The ...
Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied ...
The impact of social-media-driven, algorithmic advertising really can’t be overstated. In just the past five years alone, we’ve seen the advent of TikTok and the total takeover of Instagram: visual ...