Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...

At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Partnership marketing has been around in some form or another since the beginning of marketing itself. Like other marketing strategies, it has changed and evolved over time as technology advances.

Do you know that most people say that an authentic product review is the most-trusted type of promotion? It influences their purchasing decision far more than paid advertising. Because reviews are ...

Email marketing is a practical, low-cost marketing tool that combines convenience with technology. It provides small business owners with the ability to reach more customers, which in turn can result ...

Business owners often have this burning question on their minds - what forms of marketing should I use that will drive more customers? A problem that runs a close second has these individuals ...

Marketers everywhere may be talking about creating a fast-moving culture of innovation, but most CMOs will tell you it’s an arduous, uphill climb. A new report from Forrester says the trait shared by ...