The Philippines’ famous “ube” (purple yam) is currently a hot item in the global food scene. From the local favorite halo-halo ingredient, to cake, halaya or to ice cream, it is now the craze for ...

Ube is a starchy root vegetable native to the Philippines. It's used in recipes more often than eaten on its own, so you may not be aware of what it actually looks like. Growing up in the Philippines, ...

Ube is a purple yam native to Southeast Asia whose glimmering purple center, mild, sweet flavor, and coconut-like aroma have made it a popular ingredient in traditional Filipino sweets. Across the U.S ...

The Department of Agriculture (DA) said Sunday it has earmarked funding under its proposed 2027 budget to support the country ...

In Southeast Asia, in the archipelago of 7,641 islands that comprise the Philippines, a lush foodie paradise is found. Here, coconuts, mangoes, and okra are harvested in abundance, as well as lanzones ...

Ice cream, cakes and even coffee across New Zealand are turning purple, as a comfort food once sought out by Filipino ...

There’s been quite a bit of buzz about ube lately—a purple showstopper of a root vegetable that’s popping up left and right on social media and restaurant menus alike—and we must admit we’re intrigued ...

Ube Superfood, a leading clean-label wellness brand, is thrilled to announce the launch of its premier organic purple yam powder blend. This innovative product is set to capture the surging global ...

Native to the Philippines, ube (Tagalog for tuber and pronounced OO-beh) is a purple yam that has played a central role in local food culture for more than four centuries, and has been gaining ...

Whether in lattes, cakes or ice cream, ube is turning heads with its vivid purple hue. The Filipino yam is tipped as the next ...