Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

Budgets of companies and customers alike have been tightening by the minute, causing many businesses to ramp up their customer acquisition efforts drastically. It's an understandable reaction to tough ...

Forbes contributors publish independent expert analyses and insights. I write about leadership and performance management. Recently, I read Amp It Up by former ServiceNow CEO Frank Slootman, who ...

But what if the customer that leaves is yours? What then? Customer loss is, of course, part of running any business. But because existing customers typically account for upward of 70 percent of a ...

Data plays an integral role in the success of a marketing campaign. Without data, it's impossible to understand what your customers want or how they interact with your brand online. Modern businesses ...

Few corporate initiatives are as intermittent and ad hoc as the process of gathering feedback from key stakeholders. Among the most often overlooked, interestingly enough, is gathering, reviewing and ...

Editorial Note: Talk Android may contain affiliate links on some articles. If you make a purchase through these links, we will earn a commission at no extra cost to you. Learn more. businesses ...

No event or activity in your organizational setup should ever be a constant. The way business is conducted changes with time as do your customers, prospects and their respective organizations. Buying ...

Forward-thinking contact centers are leveraging generative AI to enhance CX and address frustrations like long wait times and repetitive conversations. Offering positive contact center experiences is ...

Both customers and service providers must grasp the difference between a technology “deployment” and an “installation” to avoid shortcomings in security system usability, reliability, and operational ...

Learn why data-driven marketing is becoming a key tool for SMEs to deliver effective campaigns that profitably engage their customers. Good quality data is the fuel of a successful data-driven ...