The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth. The ...

The Utah Hockey Club changed its name to the Utah Mammoth on Wednesday.

After Smith Entertainment Group ran into trademark troubles with the potential “Utah Yeti” name, fans pivoted and adopted Mammoth as their No. 1 choice. And it showed in the polls. Among the ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

The announcement, made at 8 a.m. MT via social media and the team’s website, generated a major buzz. The team’s promotional ...

After a 13-month process, featuring multiple rounds of fan voting and trademark issues (not to mention an entire season), ...

Utah's NHL franchise has officially become the Utah Mammoth after spending one season as the Utah Hockey Club, and many fans feel there is something quite ...

The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...