Visual consistency can create recognition, but customer experience determines whether people believe what the brand is saying ...

New York-based graphic designer applies typography, editorial design, branding, and information design across architecture, ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

Giorgia Lupi, who specializes in data visualization, joins Pentagram’s New York office as its first partner in seven years. Here’s what she plans to do. Alexandria Ocasio-Cortez waged a wholly ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

The host city has revealed its full Olympic and Paralympic identity, drawing on California’s rare Superbloom phenomenon to create a flexible, modular system Every host city of the Olympic and ...

The Macallan has partnered with legendary graphic designer David Carson to reimagine the visual world of timeless Collections ...

With just over two years to go before the kickoff, Los Angeles brought the Games to life through the unveiling of its official look, a concept comprising graphic patterns and distinctive colours to ...

Sky Sports has launched a new visual identity which is designed to move away from sports-specific sub-brands and attract new audiences. The new look was launched at the start of the football season ...

CU Boulder’s visual identity uses specific colors, fonts, photography, icons and graphic elements to create a cohesive, distinctive and recognizable brand. The official CU Boulder colors are CU Gold, ...