This sponsored post is produced by Localytics. As much as marketers may wish otherwise, mobile and web have some important differences that come into play when you start analyzing user data. Simply ...

There is a big misconception about the role of web design. Many people see design as the lipstick, the visual appeal of a website. But your website should be more than a pretty digital brochure. Web ...

In a recent teleconference, I was asked several questions about specific problems people were having converting clicks to customers. This is the first article in a three-part series and will answer ...

Once you have a clear marketing plan and set up analytics, these CRO essentials will help your site make the transition from information to transaction. Starting a business and selling your product is ...

You run a business. You sell things online. It’s not rocket science. Yet, most make it way more complicated than it needs to be. In fact, it all comes down to one simple formula: Traffic + Conversions ...

AppsFlyer, the Modern Marketing Cloud, today launched Web Performance Measurement, extending the attribution standard that defined mobile performance marketing to web. The release gives marketers one ...