AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content access battles.

A new report out today from edge cloud platform provider Fastly Inc. highlights how the explosive growth of artificial intelligence bots is reshaping web traffic, content access and infrastructure ...

Google’s AI Overviews feature has led to a significant increase in the frequency of “zero clicks” to search queries — drastically reducing traffic to news websites, according to a new report. Since ...

A new report from edge cloud platform provider Fastly reveals what it called “a striking shift in the nature of automated web traffic” with a recent analysis of traffic indicating that AI crawlers ...

A new report from edge cloud platform provider Fastly suggests AI crawlers made up almost 80% of all AI bot traffic in recent months – with crawlers from Meta making up more than half of total traffic ...

Website owners are seeing traffic drops and blaming Google’s AI-powered search, which provides summarized answers that reduce the need for clicks. While Google insists click volume is stable, ...

Google’s controversial AI-generated summaries — which have been blamed for crushing the traffic of US news sites — have drawn an antitrust complaint in the European Union from a group of independent ...

Google Search head Liz Reid says traffic remains ‘relatively stable’ despite the popularity of AI Overviews. Google Search head Liz Reid says traffic remains ‘relatively stable’ despite the popularity ...

For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a zero-click world. Rand Fishkin recently sparked debate with his SparkToro blog ...