This is read by an automated voice. Please report any issues or inconsistencies here. When it comes to wedding florals, what was once decorative is becoming expressive, tactile and intentionally art ...

It’s no surprise that florals are one of the most defining elements of a wedding day design. While some celebrations might forgo blooms for the sake of curating a particular aesthetic (and keeping ...

As both a florist and wedding planner, I’ve had the privilege of being deeply involved in all of the nitty gritty details that bring a couple's wedding vision to life. One of the most impactful ...

Just when you thought you had seen everything, get ready for the latest in swoon-worthy wedding florals: the succulent. These oft-fuzzy, sometimes rubbery, always gorgeous plants and flowers add a ...

Poppy Flowers, a sustainable and affordable wedding florals company, has announced its choice of Wedding Flower of the Year: the graceful, show-stopping amaranth. Poppy has seen a 285% year-over-year ...

While the price varies depending on your region and floral selections, here, our experts share some benchmark numbers. Your big-day floral arrangements have the potential to be one of the most ...

Forbes contributors publish independent expert analyses and insights. Covering the business of beauty, style and wellness. Launching a wedding-floral business in the middle of a global shutdown wasn’t ...

"As florists, we always knew we would do our own florals," bride Leandra Gollob tells PEOPLE Emily Turner Florists Leandra Gollob and Daniel Mench arranged all of their flowers for their wedding in ...