Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. It’s rare to have a job title that no one else shares. The King ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

If I had a dollar for every time I’ve heard (or used) the phrase “differentiate or die” I could retire, but it’s a neat mantra for B2B marketers. And now brand differentiation is data-backed, too. New ...

DIfferentiation is your ability to be big and together. Source: Cdd20/PIxabay Being quarantined with my wife and kids for three weeks has tested my personal and relational skills. In this past month, ...

Infor’s strategy for differentiating their business from competitors like SAP and Oracle is to be more industry focused. That industry focus, in turn, supports a truly differentiated approach to ...

“Differentiated instruction"—both the term and the idea—can carry a lot of baggage in teaching circles. This blog has carried many posts, including a video series my colleague Katie Hull and I ...

Today’s post is the second in a series on the hot-button issue of differentiated instruction. I teach an English as a second language (ESL) course at the university. I often am asked, “Professor, what ...