Voice of the customer (VoC), a term coined by Abbie Griffin and John R. Hauser in a 1993 MIT paper, is a statement of your customers’ experiences, feelings and expectations regarding your brand. To ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Voice of Customer (VoC) is a customer insight that describes a buyer’s ...

Volatile organic compounds are gases emitted from certain solid or liquid materials. High VOC emissions from consumer and commercial products are significant contributing factors in the creation of ...

Are you considering a new paint color for your next room refresh or DIY project? While paint can change the look of furniture and even an entire room, its chemicals can also cause a range of adverse ...

Nick Brown is the Founder and CEO of accelerate agency, a SaaS SEO & content agency. Working with enterprise and scale-up brands. With a well-designed SEO plan and plenty of hard work, it is possible ...

At my area home center I'm seeing more interior paints whose cans say the finishes have low or no VOCs. What are VOCs and what do the numbers mean? The seal has definitely been broken on the issue of ...

With these tools, brands can pinpoint areas for improvement and make data-driven decisions to enhance their products or services. Voice of Customer (VoC) tools are advanced software platforms and ...