As promising as they appear, RMNs bring a lot of complexities into media planning. Brands face multiple challenges and ...

The industry's first solution that empowers marketers to scenario plan omnichannel media budgets directly against business outcomes. Building on the release of its causal Media Mix Modeling technology ...

A holding company media buyer, who requested to remain on background, told Campaign that when it came to media buying in the past, agencies and their clients had to plan ahead by around six to eight ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

FIRST ON FOX: The campaign of New York City’s Democratic socialist mayoral candidate Zohran Mamdani has dished out millions to the firm of a key media strategist that helped shape the media-buying ...