Train rides can be a great way to really take in the beauty of fall foliage each year, and this Wisconsin ride offers some ...

If want the best place in Wisconsin to enjoy food, look no further than Eau Claire, with over 380 restaurants to sample, ...

Wisconsin offers far more than just cheese and beer—it’s a playground for travelers who crave variety, natural beauty, and ...

MILWAUKEE (CBS 58) -- The 40th anniversary of National Travel and Tourism Week was marked on Monday, May 8. It aims to be a time to honor the significant impact the industry has on Wisconsin's economy ...

(WLUK) -- New data shows Wisconsin's outdoor recreation industry grew nearly 10% in 2023, breaking the previous year’s record. According to the Outdoor Recreation Satellite Account from the U.S.

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state. Wisconsin has been ...

MADISON (WLUK) -- Looking for a unique way to explore the fall colors? Travel Wisconsin has made improvements this season to make it easier for travelers to plan fall getaways with the changing colors ...

Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.

The $25.6 billion number includes $15.7 in direct visitor spending, plus indirect effects such as wages being spent in local economies. Not all counties benefit equally from tourism in Wisconsin, but ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

According to Travel Wisconsin's Fall Color Report, leaf color is strong north and west. But color might be delayed elsewhere, ...

Travel Wisconsin's Dream Draft Sweepstakes offers winners transportation, lodging and special NFL draft insider access. The contest is open to people age 21 and up. Contestants are allowed one entry ...