Transitioning from academic writing to web writing can be challenging, and we're here to help! Following are some tips you can use to help make sure users are getting the most from your online content ...

Good writing can make or break a website. More than ever, writing influences the digital presence of brands, from SEO to user experience. Writing for digital experiences today begins with an ...

Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving the site's communications objectives. Yet ...

Today, we are talking about working from home as a freelance SEO writer. We've explained to you what this is, how it works, ...

Start with the link, not the sentence. Often, all you need is a nice clear link. No summary text. The link should be the first thing you think about. You should only add surrounding text if absolutely ...

Having excellent content isn’t of much use if users can't locate it by searching. While there are no guarantees when it comes to SEO, implementing the following best practices may result in better ...

Strategic Communications & Marketing (SCM) generally follows AP style and subscribes to the AP Stylebook, which includes spelling, grammar, style and usage and stresses consistency, clarity, accuracy ...

Located in Stokes 418S, the BC Writing Center offers one-on-one conferences to BC undergraduates looking for help with their writing and written assignments. Our specialists (see below) are trained ...

Web users are task oriented and in a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A ...

Web users are task oriented. In a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A good ...