"The big question going forward is if Game Pass can be a sustainable product off console and how best they can reach this audience. At the very least that's going to require a lower entry cost (Essential) and experimentation with cloud only, ad supported, or mobile-first offerings," he said.

The recent hikes in Game Pass prices have gamers scrambling to cancel, and Microsoft struggling to keep up.

Microsoft’s games division has been struck with a wave of layoffs, game cancellations and a studio closure. The impact has rippled through Xbox, King and Activision Blizzard, bringing an end to Warcraft Rumble, Perfect Dark and more. In the wake of this ...

We’ve held price on our console; we’ve held price on games and our subscription,” Xbox boss Phil Spencer said on stage at the Wall Street Journal ’s Tech Live conference that year. “I don’t think we’ll be able to do that forever.

More new games are coming to Xbox Game Pass in April 2025. Upcoming games include Blue Prince, South of Midnight, and Clair Obscur: Expedition 33. Grand Theft Auto 5 is also coming back to Game Pass soon. Most of the games coming to Xbox Game Pass in the ...