Unilever is paying $1.5 billion (1.09 billion pounds) to buy men's personal care brand Dr Squatch from private-equity firm Summit Partners, the Financial Times reported on Friday, citing sources.

Unilever PLC (NYSE:UL) ranks among the best FMCG stocks to buy. On June 23, Unilever PLC (NYSE:UL) declared that it has ...

Dr. Squatch has gained huge popularity among GenZ men with its range of products and collaborations. Most recently, the brand went viral for collaborating with Sydney Sweeny to launch her ‘bathwater’ ...

Dr Squatch, an American company that shot to fame for selling Sydney Sweeney's bath water in a soap, has been acquired by ...

Fernando Fernandez has wasted little time in pushing Unilever ’s strategic expansion in the higher-margin beauty and personal care space as he followed up the takeover of deodorant brand Wild in April ...

Unilever praised Dr. Squatch’s “built-in-culture” brand, which has been established through viral social media marketing and partnerships with influencers and celebrities like Sydney Sweeney.

It happened with REN, will it happen again? 181st Street Communications’ Sian Conway-Wood explores whether Unilever can take Dr Squatch to the next level without repeating past mistakes.

Unilever acquired Dr. Squatch for a reported sum of $1.5 billion, but will the brand be able to maintain its edge?

Dr. Squatch, best known for its cheeky, irreverent ads and celebrity-driven campaigns, has gained cult-like status among ...

Unilever is acquiring men’s personal care brand Dr. Squatch from private equity firm Summit Partners, according to a press release. Financial terms of the transaction were not disclosed.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Unilever is acquiring men’s personal care brand ...