Silverpush, the contextual intelligence company, has announced an official partnership with PubMatic, the AI-powered ad tech ...

Moving Walls has entered into a partnership with Magnite to broaden advertisers’ access to programmatic digital out-of-home ...

Explore how contextual AI targeting is moving beyond keywords to analyse scenes, sentiment, audio and visual signals for ...

AI-generated out-of-home advertising is transforming billboards with dynamic creative, real-time data and programmatic ...

How brands are rethinking product launches for quick commerce, from social buzz and creators to retail media, inventory, ...

Broadband expansion is taking CTV beyond India’s metros. Explore how connectivity, smart TVs and regional content are shaping ...

Budget 2026’s AVGC creator labs aim to expand India’s creative talent pool. Here’s what the push means for AdTech, ...

Creators are diversifying across platforms, formats and revenue streams as algorithm changes and platform dependency reshape ...

AI-powered CTV attribution is changing how brands measure TV advertising, connecting ad exposure with conversions, incrementality and business outcomes.

Indian publishers are shifting beyond third-party cookies, using first-party data, consent, contextual targeting and audience ...

Synthetic focus groups are changing how brands test creative. Explore how AI-simulated audiences work, their benefits, ...

For years, connected TV and digital out-of-home have been discussed as separate chapters in the media planning playbook. CTV belonged to the living room, while digital out-of-home owned the street, ...