Global ad spend is forecast to grow 11.9% to $1.34trn in 2026, according to the latest data from WARC Media. This comes on ...

The latest WARC forecast points to an increasingly concentrated media market so we asked industry leaders for their take on ...

Muscle Beach, led by award-winning director Tomás Peña, has launched with a focus on traditional filmmaking with AI ...

Integrated media agency, MFM, has appointed Celine Prevos as Media Director, to strengthen the agency’s strategic media ...

Social media has overtaken friends & family as the biggest source of fashion inspiration for shoppers, according to new ...

SAMY has acquired Get Engaged, a leading US social-first agency specialising in creators, talent, entertainment and culture.

The IPA & the Sponsorship Effectiveness Forum (SEF) have identified the practices most closely associated with effective ...

AEG and O2 today announced a major multi-million-pound extension of their long-standing naming rights partnership for ...

BP3 Global has appointed Richard Neish as CEO with a remit to drive growth and scale its agentic orchestration proposition.

KFC Italia has recruited Italian-American actor Fabrizio Brienza to take on Italy's food purists in a tongue-in-cheek ...

SunLife has partnered with Mail Metro Media for a campaign aimed at changing the national conversation around later life and ...

Integral Ad Science has become one of the first media quality partners for ChatGPT Ads, providing brand safety & suitability ...