Metricool has released its 2026 Social Ads report, which analyzed over 600,000 campaigns from Meta and TikTok.

Instagram throws updates at us like confetti at a birthday party, except you never quite know when they’ll land. Whether announced directly by Instagram head Adam Mosseri on his channel or uncovered ...

Expanding your reach on social media often comes down to timing and audio selection. Whether you are aiming for a high-energy transition or a calm, aesthetic vlog, the right track acts as the ...

Planning ahead for 2027? Keep the key dates on your radar. From holidays to cultural moments, knowing what’s coming can help you plan content and campaigns that reach the right people at the right ...

As you begin your social media marketing planning for 2027, it’s important to have reference points for each month. Otherwise, you’ll find yourself aimlessly grasping for ideas or reaching beyond your ...

A new year means 12 fresh months of content opportunities! However, between planning campaigns, keeping up with trends, and posting consistently, it’s far too easy for important holidays and timely ...

Metricool brings scheduling, analytics, reporting, and message management into one place, so the work doesn’t get scattered across half a dozen tabs. Setting up Brands, scheduling across every network ...

For the provisions of this privacy policy, the following terms will have the meaning attributed below: Metricool: Tool for managing accounts and advertising campaigns on social networks, with access ...

Instagram Reels have become the default way brands post on Instagram. They pull 4x more interactions than single-image posts, and 3.6 million of the feed posts in our latest Instagram study were Reels ...

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Artificial intelligence on social media has gone from behind-the-scenes assistant to a visible part of the user experience. As we head into 2026, TikTok has expanded its suite of artificial ...

YouTube Premium has grown far beyond a simple way to skip ads. In 2026, it’s a complete subscription package for anyone who wants a smoother, more flexible way to watch videos and listen to music.