Executive Summary The Skift Travel Health Index stood at 100 in August 2026, indicating flat year-on-year growth. After months of weakness, the Middle East and Africa rebounded to become the strongest ...

Intelligence for travel industry leaders.

For the travel industry, online search is in the middle of significant transformations. From the mobile-first milieu to the evolving concepts of search and commerce, attribution and product-level ...

The hotel technology sector is shifting from cost center to growth engine, with AI, data integration, and guest-facing tools driving efficiency and revenue, but success hinges on modernized systems, ...

The global cruise industry generated $71 billion in revenues in 2024 and is projected for strong growth, with a forecasted growth rate of 5% year-on-year, to reach $78 billion by 2026. This report ...

Using a proprietary Skift Research survey of hoteliers, we analyze the state of hospitality distribution today and look beyond to what an ideal distribution strategy could look like. Unsurprisingly, ...

Generative AI is poised to transform the travel industry. True, there’s plenty of hype out there with little substance to back it up. But even after Skift Research separates the chaff from the wheat, ...

Luxury travel is evolving to encompass multiple experiential aspects of travel. In order to best capitalize on high demand and supply gaps, luxury hotels can differentiate themselves by broadening ...

There is an apocryphal ancient curse: “May you live in interesting times”. We in the travel industry are certainly living through an interesting time for tourism in 2025. After a smooth take-off at ...

The tours and experiences space is rapidly evolving in an altered post-COVID-19 market, driven by desires for authenticity, immersion, and “experiencing like a local”. Not only is this a major ...

The global accommodation market, valued at $1.2 trillion in 2024, is projected to reach $1.3 trillion by 2026. Driven by increasing travel demand, the Asia-Pacific region is forecasted to overtake ...

If 2023 was the year of revenge travel, and 2024 of normalization, what will 2025 bring? Likely a slow and steady baseline of growth amid divergence, challenges, and change. Welcome to Skift ...