Google Ads now lets advertisers preview up to 10 AI-generated headlines and descriptions before enabling AI Max text ...

Starting October 21st, YouTube will allow certified online gambling advertisers to run Masthead ads, expanding eligibility ...

Google is investigating an issue with AdMob interstitial video ads that leaves users stuck on black screens with unresponsive ...

Google Ads now lets retailers share first-party audience segments with brands and sellers for more targeted retail media ...

The UGC Fresh Data Program is an initiative designed to help platforms display fresh, high quality, and authentic ...

Google Ads now uses AI to summarize experiment results, highlight key insights and recommend next steps for campaign ...

What Google is saying. Google is aware of the low-quality listicle trend. In a statement to The Verge, a Google spokesperson said the company applies protections against manipulation in Search and ...

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing ...

New AI Max reporting columns give advertisers more visibility into targeting, location and brand settings across their ...

Google is making incrementality testing more accessible by opening self-serve Conversion Lift measurement to eligible Search ...

Google Ads’ new Direct Offer asset lets advertisers serve targeted promotions to high-intent shoppers directly within AI Mode ...

Why we care. Neeva’s search market share was tiny, but it offered an alternative to Google, which is always a good thing. Unfortunately, as has been the case with most Google alternatives – including ...