From Britannia and Nykaa to Tata Motors, JK Super Cement and Underneat, brands are moving from one-off films to episodic ...

As festive advertising gets crowded, the brand is experimenting beyond the conventional TV and digital film with a ...

Instagram adds carousel creation and editing tools to Edits, allowing creators to customise layouts, combine photos and ...

BFSI brands rethink financial literacy content, shifting towards decision-led education, measuring outcomes beyond views and ...

The short-form stories follow acting setbacks, awkward brand promotions and social media mishaps, with episodes live on ...

As creator budgets rise, marketers are using nano and micro-influencers not only for engagement but also to improve brand ...

The tool is now available globally in English. It can check whether a file was made with AI from Google or partners such as ...

The rule is not creator-specific, but qualifying payments from foreign brands, clients and platforms now bring an additional ...

Creators can claim a public record linking their social accounts and set terms for AI use of their name, face and voice ...

From creators in smaller cities and micro-dramas to AI assistants and creator-led businesses, the conversation explored how ...

The tool analyses Instagram account metrics, comments and trends to suggest video ideas. It is free with a daily prompt limit ...

East’s sharp, culturally rooted content became distinctive enough to grow beyond marketing its clothes and into a creative ...