At AWNY, Morgan Stanley and X detail their Cashtags partnership, a test of whether real-time financial interest can drive ...

At Hubspot's Unbound conference, The New York Liberty chief brand officer, Shana Stephenson, details how marketing culture ...

Genius wonders whether their engagement can help brands reach fans effectively and if the company can show that its approach ...

The better-for-you diaper brand is turning on influencer marketing and beefing up its educational content to build awareness.

A panel of marketing leaders at Advertising Week New York argued that brands earn credibility through visible action: ...

The supplement shot brand offers internships to athletes in its NIL program, and its campaign with the former NFL star ...

The brand's marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here's ...

The retailer's Senior Vice President explains how its new demand plan balances cost and risk while working to optimize the ...

Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s 'scrappy' social team finds creators who will connect its products to culture on social media and in ...

The better-for-you diaper brand is turning on influencer marketing and beefing up its educational content to build awareness. Chief Marketing Officer Meredith Gieskes shares how her background informs ...

Chief Marketer's coveted Agencies of the Year list is the ultimate leaderboard of marketing agency partners.

CMOs used to just tell the brand story. Today, leaders like Jennifer Marino, CMO of specialty insurer MSIG USA, also shape strategy, manage reputation and steer the customer experience.