Abhishek Iyer has announced that he has joined India Basketball League as chief marketing officer. He updated his LinkedIn ...

The Indian OTT audience universe is now estimated at 601.2 million (or 60.12 Crore) people, representing 41.1% of the country’s population, according to the fifth edition of The Ormax OTT Audience ...

As the current Men's ICC T20 World Cup is underway in the USA and West Indies, Manifest chats with Finn Bradshaw, head - digital, International Cricket Council, to learn how the governing body is ...

Young consumers now trust content recommendations from influencers who share relatable experiences, as against celebrity endorsements and mega influencers. These are the findings from a quarterly ...

Invideo, an AI video creation platform, has announced the acquisition of GoBo Labs, a creative AI studio founded by Hridaye Ashish Nagpal, Vishal Balsara, and Nishant Tahilramani. With GoBo joining ...

For Spider-Man: Brand New Day, which released in India on 31 July 2026, Sony Pictures Entertainment, aimed to establish its global IP into a mainstream Indian cultural moment. The strategy went beyond ...

Conceptualised by 82.5 Grey, the campaign comprises an ad film and is part of the brand's long-running ‘Men Will Be Men' ...

Mahindra Thar has rolled out a campaign, ‘The Star is Always in the Spotlight’, for its Thar Roxx. Featuring actor Abhay Deol, the campaign comprises a film. It opens with Deol walking towards the car ...

The streaming platform will offer its originals, TV shows, films and reality content through Starzplay in the Middle East and North Africa.

Tourism New Zealand has announced the appointment of Tishtar Parakh as country manager - India. Based in Mumbai, she will lead Tourism New Zealand’s efforts to grow visitor demand and further ...

Parle-G has rolled out a campaign, on the occasion of Teacher’s Day. Conceptualised by Thought Blurb Communications, the campaign comprises a long-format film. The film features a teacher tending to ...

The Duolingo English Test (DET) has announced the appointment of Divya Rao as the marketing lead for India. This strategic hire underscores DET's commitment to scaling its operations in the Indian ...