India now has 958 million Active Internet Users (AIU), marking an approximately 8% year on year growth, reinforcing its position as one of the world’s largest and fastest evolving digital markets, ...

Google Pixel has rolled out a campaign 'Vanilla' to showcase its Pixel 10. The campaign consists of an ad film. The 60-second ad film uses a clever metaphor: people pull out a plain vanilla ice cream ...

K Madhavan has concluded his 15-year journey at Disney Star, stepping down from his role as country manager and president, according to media reports. During his tenure, Madhavan was instrumental in ...

Boult, a wearables brand, has announced its rebranded identity, GoBoult. Backed by a strong FY25 performance of INR 800 crore in revenue, the rebranded company is now targeting INR 1,000 crore in FY26 ...

Volkswagen India has rolled out a film for its revamped Taigun which was launched earlier this year. The film is set to the One Republic track 'I Ain't Worried', and opens with a man driving his son ...

Sujata Appliances has announced the appointment of Vishal Gupta as head – BTL and trade marketing for its appliances division. In this role, Gupta will lead BTL and trade marketing strategies for ...

Zee Entertainment Enterprises (‘Z’) is aiming to enhance its presence across the sports broadcasting ecosystem by announcing the launch of Unite8 Sports, a dedicated portfolio of four sports channels.

This Diwali, Zouk has rolled out a festive campaign, No more ‘Hold this for me’ anymore, that humorously captures a universal truth about men and their ‘walking storage unit’ role in households. It ...

DP World has appointed cricketer Abhishek Sharma as its brand ambassador. Under this long-term partnership, he’ll front brand and stakeholder initiatives, spanning media appearances and digital ...

Jivo Wellness has rolled out a campaign, ‘Jivo Wala Pani’, featuring cricketer Arshdeep Singh. The ad opens with Singh casually asking a shopkeeper for a bottle of water. The shopkeeper promptly hands ...

ITC has announced that it has signed definitive agreements to acquire Prasuma, a frozen, chilled, and ready-to-cook food company. Prasuma, a family business has been scaled up by Lisa Suwal and ...

Hell Energy Drink has onboarded Indian fast-bowling cricketer Mohammed Siraj to its team. Known for his relentless intensity and ability to deliver under pressure, Siraj’s association aligns ...