The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like Uber and ...

Marketers are good at measuring attention, but struggle to understand what that attention means, writes Motto’s Sunny Bonnell ...

Spots narrated by Adam Scott ask travelers if they’ve reached their “booking point” in a tongue-in-cheek effort to address ...

At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad ...

The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and ...

Marketers at Advertising Week say growth mandates have given them a bigger seat at the table, but research points to ...

Benoit Vatere, chief media and digital commerce officer at the brand, explained at Advertising Week how it is using the tech ...

The marketer of sweet snacks will air two commercials during next year’s game following a successful 2026 debut for its ...

Newly appointed Global CMO Chris Lyn-Sue digs into the chain’s Walmart Express Delivery partnership and his plans for the ...

The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for ...

At Advertising Week, marketers from Target and JPMorgan Chase discussed balancing algorithmic content and analog activations.

A list of all the must-attend events for advertising executives looking to network and refine their strategies across culture ...