AI insights platform Ask Your Target Market (AYTM) has created an AI-native operating system to allow clients to examine ...

The WFA has grown under his leadership to cover more than 150 global brands, with national associations in 60 countries and ...

HSBC remains the UK’s most valuable brand, with the top 10 fastest growing brands in the country all coming from the ...

Media measurement body Barb has admitted Amazon Prime Video as the first streaming platform to join its post-campaign ...

Consumer insights business TestSet has acquired a medical and healthcare panel from Shift Insight as the company expands its ...

Three-quarters (75%) of marketers cannot estimate what proportion of their promotions are profitable, according to research from marketing professor Les Binet and Kantar chief strategy officer Dom ...

Social media research business Askpolly has integrated its platform with Microsoft Copilot Cowork. The integration will allow ...

Research and technology group Strat7 has launched a new standard to bring together data, insight and strategy with technology ...

Katherine Hardwick and Lucy Ramsay, former insight leaders at food manufacturing business Samworth Brothers, have co-founded ...

Potter (pictured) was previously at companies including Cognos, IBM and Qlik, where he spent a decade. His most recent role ...

SWEDEN – Customer intelligence platform Stravito has partnered with consumer insight and strategy company Langston to combine synthetic personas with segmentation.

MCP is an open standard created by AI firm Anthropic for connecting AI applications and large language models to external ...