SIA's 2025-26 study puts U.S. snowsports participation at 31.96 million, led by snowboarding, while alpine skiing stays flat ...

Messi's final Argentina match with a special edition kit with his logo. Here is how the brand plans to keep the partnership ...

Pentland Brands, owner of Speedo and Berghaus, is deploying Inspectorio supplier compliance and traceability software at ...

Alice Milliat Foundation and Kantar surveyed 1,010 women in France: 41% watch women's sport, 35% want more. Full report available in French.

Hyrox has struck a partnership with gym software giant ABC Fitness to embed its official Hyrox365 programming directly into ...

Christian Toetzke and Moritz Fürste have taken board seats and an ownership stake in Xenom, the self-styled 'Decathlon of Fitness', as shared investor Wndrco tightens its grip across both properties.

Testing group Hohenstein has registered its Bönnigheim site under EMAS. Its first statement tracks solar, paper and fleet progress and a net 2030 goal.

Lululemon names Maggie Gauger chief product officer and Joseph Godsey chief operating officer from October 26, with four executive searches open.

Li-Ning signs World Gymnastics through 2033, opens Gold Label in Shanghai and awaits Stephen Curry's signature shoe, due early next year.

Cisalfa Group has hired Nicola Lazzari, formerly of Legami and 3T Cycling, as Chief Operating Officer, overseeing logistics, demand planning and import.

On launched its second Zendaya collection on Oct. 1 with a martial arts film shot in Prague, after a first campaign film that won a Gold Lion at Cannes.

Fanatics CEO Michael Rubin has outlined an aggressive plan to nearly triple marketing expenditure for its gambling division to $1 billion by 2027, as the sports commerce giant seeks to close the gap ...