Founder & CEO Viraj Sheth says the festive window has expanded into four “golden months”, even as brands continue to grapple ...

FUJIFILM India’s association with Mandanna will focus on its Imaging Solutions portfolio and efforts to connect with younger ...

The solution will allow organisations to assess how different customer experiences influence brand perceptions and identify ...

OpenAI will test visual ads during ChatGPT image generation in the US, with ads labelled and separate from generated images.

As AI moves from pilots to enterprise deployment, EXL’s CMO Shirley Macbeth discusses how B2B marketers are adapting to new decision-makers, AI-led workflows and the growing need for human-led ...

The program will allow advertisers and partners to work across regional-language cricket feeds and associated programming as regional consumption becomes a larger part of cricket viewing in India.

The integration will allow participating advertisers to assess brand safety and suitability within ChatGPT Ads through ...

We map the growing ChatGPT Ads ecosystem in India, covering the brands advertising on the platform, its agency and technology ...

Under the continued mandate, the agency will handle communications for the company across business, technology, media, advertising, creator economy and entertainment.

The feature lets Instagram users select a Threads post and place it within a Story frame. Users can choose from Threads posts ...

As brands scale creator partnerships across macro, micro, nano and regional voices, Chinoy highlights the need for creative ...

Anthropic’s India endpoint processes Claude requests locally, supporting data residency requirements for regulated ...