Traditional TV groups are under mounting pressure from Big Tech and retail media networks that offer scale and self-serve measurement in one place. Consolidation is the industrys ...
Tesco Mobile has launched ‘Your Second Most Important Network,’ a campaign celebrating the human connections that technology can’t replace. Instead of highlighting devices or features, the work honors ...
Lush is no stranger to activism, but its latest campaign with Migrants’ Rights Network feels more pointed than most. Running until March 30, the initiative spans all 101 UK stores, pairing window ...
Park & Battery has just picked up the second most important agency award in global B2B marketing: Ad Age’s B2B Agency of the Year. The most important, obviously, is The Drum’s B2B Agency of the Year, ...
A group of blindfolded ‘believers’ navigate a hostile landscape, guided only by faith, until one remains at sunrise to claim the reward – the KFC chicken and a symbolic golden egg. The wider campaign ...
Somewhere in the upper tier of Wembley stadium a 21-year-old full-back called Nico O’Reilly was being mobbed by his teammates after heading home twice in four second-half minutes. Pep Guardiola had ...
Dentsu’s chief data & technology officer Shirli Zelcer cuts through the hype surrounding agentic AI with five principles for building AI that actually scales: from why stateless agents can’t deliver ...
For marketers, the evolution of CTV represents a shift in mindset as much as a technological change. TV has traditionally been planned as a top-of-funnel awareness channel with large upfront ...
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Ben & Jerry’s co-founder Ben Cohen on his campaign to ‘free’ the brand from Unilever
Cohen is, perhaps improbably, still an employee of the company he founded with friend Jerry Greenfield back in 1978. However, Greenfield left last year after claiming that Unilever was “silencing” the ...
In a world awash with algorithmically generated art, writing, and design, one intangible quality is fast becoming the ...
Oskar Serrander has spent two decades working at the sharp edge of the creator economy, from scaling podcast platform Acast ...
In his latest column, The Drum’s B2B editorial lead Reuben Webb weighs Anthropic’s new labor report, and finds himself caught ...
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