Sydney Sweeney's new film, 'Americana', flopped with a shocking £370 ($460) per-theatre average. Critics cite weak reviews and a long-delayed release, while others blame the fallout from her controversial American Eagle campaign.

In fact, the studio believes "Americana" will turn an easy profit when all is said and done. We've heard the studio spin before: box office opening weekend isn't what it used to be, and these movies are designed to turn a profit while looking at the long game of putting it on PVOD and licensing it to a streamer.