Social media continues to be the main platform on which many brands and companies advertise. However, with the rise of TikTok, there has been a major shakeup in advertising performance across the ...

Claims brands and creators can save 30 per cent by boosting from instagram.com or Meta’s ad tools on web. The ads deliver the ...

From the engagement on our ads we learned that Instagram users take in-depth interest in images, try to interpret the messages they transmit, and notice the tiniest details.

The Walt Disney Co., the CW, Activision, Banana Republic and Lancome are among the first advertisers to start promoting their products on Instagram with video ads. The companies have started ...

Shopping advancements yield valuable, first-party data to feed targeted advertising effort. See my analysis of Meta's ecommerce efforts on Instagram.

Instagram has held a steady position in the leading lineup of social platforms – it has 1.5 billion monthly users, it’s the most popular app for Gen Z and Millennials, and it beat out TikTok ...