Key components of effective advertising include: Target Audience: Identifying and understanding the demographic that the product appeals to is vital. Companies often conduct market research to tailor ...

What’s hot this summer? Relationships! But not the way you think. Every year, there are more technological trends for businesses and organizations who wish to explore new heights of digital marketing ...

Thoroughly revised for 2010, the second edition of Kellogg on Marketing offers the latest insights from the discipline’s top thinkers 8/14/2010 - Updated editions of business books usually have a bit ...

In Part 1 we focused on how to enable effective briefing and why it influences every aspect of your campaign, and we explored the value it adds to your marketing operations. We then drew up a quick ...