Consumers are understandably increasingly cautious when conducting business through email. Cybercrime and phishing are a serious concern, and businesses using free Outlook or Gmail accounts are ...

First off, it’s essentially free. More important, when done right, email marketing has the highest ROI of any digital marketing strategy, with some reports showing a $36 return for every dollar spent.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. A business owner email list is a marketing list that ...

Shweta is an author and freelance writer. She writes about technology and small businesses. Her writing has also appeared in NewsWeek and Huffington Post. Kelly is a former Editor, SMB at Forbes ...