The implications for the industry could be significant, given that most other streaming services have copied Netflix’s design.

Netflix Plans Major Overhaul of Homepage Design, OpenAI-Powered Search and TikTok-Style Vertical Feeds The company is also overhauling its recommendation engine to be "more responsive to your ...

Netflix Chief Product Officer Eunice Kim and Chief Technology Officer Elizabeth Stone revealed the new home page, along with the generative AI search tools and vertical video beta, to reporters on ...

Netflix is planning a major overhaul of its home page on TV sets, as it continues to push into areas like games and live events. The company says that the new home page will roll out to users in ...