The company looked at 19 leading local search providers and directories, including Yelp, Google Maps, Bing Local, Citysearch, Foursquare, Mapquest, Yahoo Local and major yellow pages sites.

Yahoo announced Local Featured Listings today, a way for local businesses to advertise on Yahoo Local search results. This is not pay per click advertising, but rather first come, first serve ...

The white paper, Searching For Profits: Yellow Pages and the Challenge of Pay-Per-Click was a broad-ranging study of internet yellow pages, and emerging alternatives, such as online city guides and ...

Local marketing industry savants have long been predicting the demise of print Yellow Pages books, going the way of the buggy whip due to overwhelming competition from Internet alternatives ...

How to List Your Business in the Yellow Pages. The Yellow Pages, a commercial directory that lists information about companies by area, is now available to both offline and online searchers. Once ...

Under previous rules, local telephone carriers were required to distribute printed copies of the white pages directory to all residential customers.

Advertising in your local Yellow Pages or other directory has pros and cons relative to other types of advertising. This type of advertising is usually a support medium in a broader ad campaign ...