Have you ever locked eyes with someone and wondered how rare their eye color is? While some people have striking blues or deep greens, the truth is that most of the world shares just a few dominant ...

Using MRI scans, researchers found that participants’ patterns of brain activity were alike when looking at certain colors.

From velvety purples to fiery reds, many people can see a spectrum of vivid colors via the human eye. Others, however, may have limited hue perception due to certain conditions. Animals, on the other ...

Black Mirror, eat your heart out. Researchers have apparently just figured out how to make people see a color completely new to humanity. Scientists at the University of California, Berkeley conducted ...

From the first time I saw Blade Runner and heard Rutger Hauer’s Roy Batty describe “C-beams glittering in the dark near the Tannhäuser Gate,” I’ve wondered what it would be like to see beyond the ...

From power reds to calming blues, learn how dopamine dressing uses color psychology and style cues to improve mood, ...