Creators are diversifying across platforms, formats and revenue streams as algorithm changes and platform dependency reshape ...

AI-generated out-of-home advertising is transforming billboards with dynamic creative, real-time data and programmatic ...

How brands are rethinking product launches for quick commerce, from social buzz and creators to retail media, inventory, ...

Budget 2026’s AVGC creator labs aim to expand India’s creative talent pool. Here’s what the push means for AdTech, ...

Explore how contextual AI targeting is moving beyond keywords to analyse scenes, sentiment, audio and visual signals for ...

Broadband expansion is taking CTV beyond India’s metros. Explore how connectivity, smart TVs and regional content are shaping ...

AI-powered CTV attribution is changing how brands measure TV advertising, connecting ad exposure with conversions, incrementality and business outcomes.

Silverpush, the contextual intelligence company, has announced an official partnership with PubMatic, the AI-powered ad tech company focused on digital advertising performance. The partnership will ...

Voice AI and conversational ads are changing product discovery as assistants begin recommending products, reshaping ...

For decades, testing a piece of advertising meant asking people what they thought about it. A research agency recruited respondents, a moderator put a concept in front of them, and marketers waited ...

Moving Walls has entered into a partnership with Magnite to broaden advertisers’ access to programmatic digital out-of-home (DOOH) inventory across Asia-Pacific. The collaboration connects Moving ...

Indian publishers are shifting beyond third-party cookies, using first-party data, consent, contextual targeting and audience ...